Wayfinding strategy for the brutalist URS Building

Wayfinding, Information architecture, UI, UX, Research methods

MA Information Design project

Brief: Develop a wayfinding system for the URS building, University of Reading campus: an overall strategy with a number of interconnected elements and application principles (e.g. a sign family, with other architectural and management suggestions where necessary).

  • the system is based on nodes and proximity
  • visual concept is inspired by the brutalist details of the building
  • the system should reflect the in-between floor for lecture rooms
  • MA Information Design project

 View internal project report PDF (with detailed content on research methods like user journeys, interviews and process work)

URSbuildingsmall.jpg
 
 user journey and zoning explorations for different floors.

user journey and zoning explorations for different floors.