Brief: Visual identity for organic online store. 

  • the client requested a mark that emanates confidence
  • the symbol has a traditional look, but the symmetry is destroyed in a modern, subtle way


  • tools: pen, paper, brain, Adobe Illustrator
  • work project


The project included the creation on the visual identity - logo + colour palette + typeface and then the implementation of these elements in the mock-ups for the future website. I designed in Adobe Illustrator a series of simulations that show how the colours are distributed, the spacing between the elements and the overall structure of the website.